OMNI Human Resource Management

  • Marketing Specialist

    Client
    Look East
    Job Location(s)
    US-MO-Gladstone
  • Overview

    Look East Logo

    OMNI has been retained by Look East in their search for an Marketing Specialist.  Look East is a full-service public relations agency dedicated to growing consumer trust in the food and agriculture industry. With offices in Gladstone, MO and Des Moines, IA, Look East is made up of passionate individuals with diverse communication expertise. 

     

    Look East is looking for an enthusiastic Marketing Specialist to help support business development and content marketing efforts to effectively grow trust in the Look East brand. This person will be an integral part of the development and execution for branding, content generation, inbound marketing & customer relations management (CRM) efforts designed to:

    • Create interest in and consideration for Look East
    • Establish Look East as THE trusted thought leader in food and agriculture
    • Generate new food and agricultural customers

    Responsibilities

    Reporting to the Vice President of Business Development and Marketing, the ideal Marketing Specialist must be a self-starter, adept at bridging sales and marketing strategy with lead generation tactics, effectively manage multiple business development and marketing priorities, demonstrate strong communication and project management skills, and bring a positive can-do approach to marketing improvements in a fast-paced environment. Responsibilities include, but are not limited to the following:

    • Develop marketing strategies for projects that advance the Look East brand, including company website, case studies, collateral and social media.
    • Ensure creative marketing materials adhere to brand guidelines.
    • Develop and implement marketing techniques that will drive new customers.
    • Create and implement lead generation programs to reach the target audience through appropriate channels. Automate campaigns through CRM to track key response metrics.
    • Align marketing campaigns with content development, optimization and distribution efforts, speaking engagements and sales activity. Analyze data to determine campaign efficiency and help shape marketing strategies to improve campaign metrics and trends, like conversion rates and web analytics.
    • Assist account managers to help shape marketing strategies to retain customers.
    • Liaise with print and brand vendors to deliver Look East contracted needs.
    • Design and implement content marketing strategies to achieve business targets.

    • Collaborate with design and writing teams to produce high quality, engaging content.

    • Develop editorial calendar, delegate tasks and ensure deadlines are met.

    • Edit, proofread content prior to distribution.

    • Work closely with digital media team to optimize content considering SEO and Google Analytics, and share content through appropriate social media channels to ensure strong web presence.

    • Analyze traffic metrics.

    Qualifications

    • Bachelor’s Degree in Marketing, Advertising or relevant field.
    • 5-7 years of experience in marketing field with demonstrated success of B2B lead generation.
    • Demonstrated effectiveness in pre-qualifying prospects as a part of business development efforts.
    • Expertise in email marketing and social media strategies and tactics, with a demonstrated track record on LinkedIn, Facebook, Twitter, and other social media outlets that are significant to company outreach.
    • Experience analyzing data and making recommendations based on your findings.
    • Ability to take the initiative to manage content development, distribution and marketing projects end-to-end.
    • Positive can-do approach to marketing improvements in a fast-paced environment with strong organization and prioritization skills.
    • Works well as both an individual contributor and team member.
    • Effective communicator with excellent analytical and project management skills.
    • Working knowledge of MS Word, Excel and PowerPoint.

    OMNI and our clients are Equal Opportunity Employers and seek diversity in candidates for employment. EEO Employer W/M/Vet/Disabled/Sexual Orientation/Gender Identity.

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